Manufacturers paid over $5.8 billion in licensing royalties in the United States in 2003, according to a study commissioned by the International Licensing Industry Merchandisers' Association (LIMA). Entertainment/character licensing continues to be the largest category in the industry and continues to grow thanks in part to the recent resurrection of vintage characters in filmed entertainment. Other categories such as trademarks/brands, fashion and sports also continue to represent meaningful bottom line growth.

In part, this industry growth is attributable to the convergence of retail and content; merchandisers are partnering in new, creative ways, for example, out licensing with movie studios or launching book deals. With multiple partners involved in the licensing, manufacturing, and distribution of any single product, corresponding negotiations and revenue sharing contracts are no longer simplistic. At RSS, we understand that obtaining licenses is a competitive process. Alliant Royalties gives you a competitive edge at the negotiating table by ensuring you can present creative deal terms, based on any combination of parameters, and fulfill these terms to win the deal. Additionally, your ability to quickly provide the information to partner queries assures your continued relationship.

Timely and accurate forecasting for retail products is vital to the bottom line. Alliant Royalties gives you the ability to forecast royalties payable and receivable based on any contract and any variable. Our customers rely on the flexibility inherent in Alliant Royalties to analyze profitability for a particular license, contract and/or distribution channel in a logical and relevant manner. This clarity means that you can focus on the information that matters most to your business.