Manufacturers paid over $5.8 billion in licensing royalties in the United States
in 2003, according to a study commissioned by the International Licensing
Industry Merchandisers' Association (LIMA). Entertainment/character licensing
continues to be the largest category in the industry and continues to grow
thanks in part to the recent resurrection of vintage characters in filmed
entertainment. Other categories such as trademarks/brands, fashion and sports
also continue to represent meaningful bottom line growth.
In part, this industry growth is attributable to the convergence of retail and
content; merchandisers are partnering in new, creative ways, for example, out
licensing with movie studios or launching book deals. With multiple partners
involved in the licensing, manufacturing, and distribution of any single
product, corresponding negotiations and revenue sharing contracts are no
longer simplistic. At RSS, we understand that obtaining licenses is a
competitive process. Alliant Royalties gives you a competitive edge at
the negotiating table by ensuring you can present creative deal terms, based on
any combination of parameters, and fulfill these terms to win the deal.
Additionally, your ability to quickly provide the information to partner queries
assures your continued relationship.
Timely and accurate forecasting for retail products is vital to the bottom line.
Alliant Royalties gives you the ability to forecast royalties payable
and receivable based on any contract and any variable. Our customers rely on
the flexibility inherent in Alliant Royalties to analyze profitability
for a particular license, contract and/or distribution channel in a logical and
relevant manner. This clarity means that you can focus on the information that
matters most to your business.
Not only does RSS have experience serving merchandisers, we also serve their
partners – companies like movie studios, video game companies and publishers.
Our understanding of the merchandising process from start to finish makes us
uniquely qualified to fulfill merchandisers' requirements.
RSS has over 10 years of experience in the licensing sector and understands the
needs of this dynamic market. We lead the market through continual product
development and industry expertise, enabling our customers to support
market-leading innovation. For example, Action Performance, the acknowledged
leader in the design, promotion, marketing and distribution of licensed
motorsport merchandise, chose Alliant Royalties to manage their robust
knowledge repository, royalty and revenue sharing calculations and financial
reporting needs. Our strength has been proven in merchandising proof of concept
environments in which Alliant Royalties, with no customer-specific
configuration, has fulfilled over 90% of revenue management requirements. This
means greater savings over in house and legacy systems and faster time to
The calculation, payout, accounting, and reporting of the money earned on any
single product can present significant challenges. Issues of territory, rates,
tiers, guarantees, advances and volumes, to name but a few, add further
complexity. As a result, companies have been clamoring for a flexible solution
to meet this challenge. REAL Software Systems has responded with the Alliant
product family to manage the critical royalty, rights and revenue sharing
requirements of Merchandising companies.
To learn more about how RSS can meet specific needs, please
e-mail or call us.